Sweetgreen: Totally Original

As the health revolution in America continues, more big-name restaurant chains are reinventing their image. They’re all promising fresher ingredients and healthier food options, but is it too late? At the start of the health revolution, a high-end salad chain was born: Sweetgreen. Sweetgreen is quickly swiping across the nation. Learn more about Nathaniel Ru: https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen

Everything about Sweetgreen is revolutionizing the food industry. It has the atmosphere of a small local restaurant with the efficiency of a big corporation. Sweetgreen’s success attracted numerous investors, including Steve Case and Danny Meyer. Sweetgreen also encompasses all the trends that modern foodies love; i.e. healthy, fresh, organic, and local.

Sweetgreen also started the technology craze used by restaurants. While other companies are just getting used to embracing technology, Sweetgreen’s co-founders are tech pioneers. They’ve made technology part of the brand’s identity. Currently, nearly one-third of the franchises transactions occur through their website or mobile app.

Even more original is their management style. They’ve never been fans of big corporations or main headquarters. They’ve, instead, embrace an agile and fluid management method. They also believe staying close to their customers. This is why they often shut down their corporate offices to let employees work in their local restaurants.

The business works so well thanks to the co-founders friendship. They are all Georgetown University graduates who met in an entrepreneurship class. Their parents were also entrepreneurs, who still own their own businesses. Their upbringings inspired them to start their own company and meeting only encouraged them further.

Despite the initial enthusiasm, their experienced the same fear that all entrepreneurs face: fear of failure. In August 2007, after graduating, they noticed that Georgetown didn’t have any healthy eating options. They decided to launch Sweetgreen, and students loved it. Their true test came during their first winter break when most of the student body is away.

Their parents taught them to work hard and never quit. With that being said, working hard can lead to other problems down the road. Because of their dedication to the company, they didn’t build a team to help them soon enough.

They eventually became overworked and struggled to let anyone else help them. They’d become so accustomed to doing all the work themselves that it was hard for them to let go and trust that other people can do the job as well.

Read more: Nathaniel Ru | LinkedIn and  Sweetgreen | Wikipedia

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