The second largest bank in Brazil is Bradesco Bank. Established by the late banker Amador Aguiar over 80 years ago. The Bradesco Bank became a leader and a revolutionary in its line of work and as the first to do many things such as fitting the bank with computers, for example. Now, so many decades later, the Bradesco Bank has accepted its new leader, Chief Executive Officer Octavio de Lazari Jr.
The founder Mr, Amador Aguiar has left a big impression on the business. His successors have been striving towards maintaining and continuing his legacy.
Amador Aguiar was a businessman and banker born in São Paulo in 1904. He and spent his professional career establishing his business to become one of the largest banks found in Brazil. Before passing away in 1991 he held the position as Bradesco Bank’s chief executive.
Mr. Amador Aguiar started his work in banking when he was 22 in 1926. He started at the lowest position as an office boy. His first workplace in banking was the Banco Noroeste at the branch in Birigui, Sao Paulo. Over the next years, Aguiar learned from the professionals at the bank and received his education there. Banking became his calling, and he later established the Bradesco Bank.
Mr. Amador Aguiar served as the first out of four leaders of the Bradesco Bank. After him came Mr, Lazaro de Mello Brandao. Then came Mr, Luiz Carlos Trabuco Cappi and after he is the current leader, Mr, Octavio de Lzari Jr who feels a large responsibility to continue the legacy of all of those who have led the Bradesco bank before him, taking it to where it is now.
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Mr. Octavio de Lazari Jr. started his tenure in March earlier this year. He was appointed by the former CEO of the Bradesco Bank, Mr. Luiz Carlos Trabuco Cappi. The new Chief Executive Officer has been at the Bradesco bank since he was 16. He started out at the lowest position and worked his way up the ranks of the company. After 15 years as a clerk, Mr. Octavio de Lazari Jr. started working as the Marketing Director of the business. He had already achieved various positions in the branch in Osasco, Sao Paulo and had become established in Credit and a few other areas. He had reached a leading post n the credit department of the branch.
As the Marketing Director of the bank, Mr. Octavio de Lazari Jr. accomplished a better communication between the Brazilian media and the prominent establishment. The bank was recognized for the improvement as it set the example for others in its business. He was promoted again after that.
In the next decade, Mr. Octavio de Lazari Jr. achieved many promotions. He was mead head at many agencies and the large subsidiary of the bank called Bradesco Seguros That subsidiary encompasses as many as eight businesses and Mr. Octavio de Lazari Jr. was the leader in his role of President. When he was announced to be CEO of Bradesco Bank, Mr. Octavio de Lazari Jr, was serving as its Vice President. He will be retaining his position as President of the Bradesco Seguros.
Graduating from the University Of Sao Paulo, with a degree in philosophy, Luiz Carlos Trabuco Cappi initial position with Bradesco was a bank clerk back in 1969, in his and Bradesco home town of Marilia. Luiz Carlos Trabuco Cappi was a bank clerk for two years, before moving to Sao Paulo in 1971, and was promoted to be the Director of Marketing. Luiz Carlos Trabuco Cappi, as the Director of Marketing, understood the importance of having a good reputation in the public eye, and this can best be achieved by having a good relationship with the media. Luiz Carlos Trabuco Cappi is noted for modernizing the bank’s culture to embrace the media, and encourage a more transparent culture, and media friendly company.