Honey Birdette which is a lingerie brand based in Australia has launched its e-commerce site in the United States. The dedicated lingerie brand has also revealed its plans to expand its retail portfolio in the UK from by the close of 2018 from the current 3 stores to 40. Honey Birdette was established in 2006 by Eloise Monaghan who is an entrepreneur. The brand launched the United States site after it experienced an increase in the US online sales of 374% over the last 12 months. The main aim of the new platform is to improve the experience of the consumers.
According to Eloise Monaghan, the new US e-commerce site is targeting the retail openings in the US and that the lingerie brand has plans to increase its store count in the UK. The First store by Honey Birdette outside of Australia was opened in London’s Convent Garden. The Lingerie brand went on to open two more stores in the Westfield White City and Leeds’ Victoria Gate. Honey Birdette will open 10 more stores in the UK at Newcastle, Westfield, Liverpool, Leeds and Stratford. In Australia where it has headquarters, Honey Birdette has opened 55 stores and also plans to venture into the European market.
Honey Birdette is backed by BBRC which is a private investment company. The cost of the premium label is $60 for the bras and $35 for the briefs. Honey Birdette started in 2006 after two fiends got tired of not finding provocative lingerie and also luxury bedroom accessories. The lingerie brand deals with lingerie as well as bedroom’s high-end toys. The boutiques of Honey Birdette are playful, flirty and sensual. The décor is lush and the guests are normally served with champagne. The lingerie brand’s range of accessories is aimed to create a boudoir experience for the customer.
For more information follow Honey Birdette on Facebook.