Nathaniel Ru and Sweetgreen are Changing an Industry

Nathaniel Ru and the team at Sweetgreen have been doing something special. They have taken a stagnant industry, fast food, and improved upon it by creating an innovative customer-focused company.

Sweetgreen is the high-end, salad-focused restaurant that focuses on giving customers healthy food without sacrificing affordability or that great taste. Sweetgreen started out in Washington D.C. and has since spread to more than 40 locations around the United States. Learn more about Nathaniel Ru: https://www.bizjournals.com/losangeles/potmsearch/detail/submission/6435405/Nathaniel_Ru and http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/

Sweetgreen recently opened up their corporate headquarters in Los Angeles, CA and a Sweetgreen expansion across the nation could be underway. How did Sweetgreen get to this point? How was Nathaniel Ru, one of three co-founders, so instrumental in the success?

To start out with, Nathaniel Ru met his fellow co-founders while taking an entrepreneurship class at Georgetown University. Nicolas Jammet and Jonathan Neman round out the three co-founders and they all have a similar background. The trio of co-founders are all first-generation immigrants who come from families with business backgrounds.

You could say that they all had it in their ‘blood’ to find success as entrepreneurs, but that was no substitute for hard work and a great idea.

Ru and his co-founders came upon the Sweetgreen concept, originally titled just ‘Greens’, when they realized that there were no healthy food options available near campus that students could realistically be expected to eat at while balancing school.

Nowadays, Ru and his team are still fixated on their core goals. That is why Sweetgreen only serves all natural, organic, and locally sourced ingredients. Each salad is made from the ground up with high-quality ingredients that are in season. This means that Sweetgreen routinely rotates their menu in order to stick with the seasons, always serving fresh food to their customers.

Not only is their fresh food impressive, but so is their commitment to changing with the times. Ru says, “Technology has always been part of our DNA.” What Ru means is backed up by statistics, too. Nearly 30% of all Sweetgreen orders are made via a mobile application or the internet. This tech-based integration is something that other companies are going to need to follow.

While Nathaniel Ru and his team have experienced success, they still haven’t backed down from their work ethic. Ru knows that there is much he can do and much he would have done differently if he could go back in time.

Most importantly Ru says that they’ve learned how to team-build and that has had the biggest impact on their success.

Sweetgreen: Totally Original

As the health revolution in America continues, more big-name restaurant chains are reinventing their image. They’re all promising fresher ingredients and healthier food options, but is it too late? At the start of the health revolution, a high-end salad chain was born: Sweetgreen. Sweetgreen is quickly swiping across the nation. Learn more about Nathaniel Ru: https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen

Everything about Sweetgreen is revolutionizing the food industry. It has the atmosphere of a small local restaurant with the efficiency of a big corporation. Sweetgreen’s success attracted numerous investors, including Steve Case and Danny Meyer. Sweetgreen also encompasses all the trends that modern foodies love; i.e. healthy, fresh, organic, and local.

Sweetgreen also started the technology craze used by restaurants. While other companies are just getting used to embracing technology, Sweetgreen’s co-founders are tech pioneers. They’ve made technology part of the brand’s identity. Currently, nearly one-third of the franchises transactions occur through their website or mobile app.

Even more original is their management style. They’ve never been fans of big corporations or main headquarters. They’ve, instead, embrace an agile and fluid management method. They also believe staying close to their customers. This is why they often shut down their corporate offices to let employees work in their local restaurants.

The business works so well thanks to the co-founders friendship. They are all Georgetown University graduates who met in an entrepreneurship class. Their parents were also entrepreneurs, who still own their own businesses. Their upbringings inspired them to start their own company and meeting only encouraged them further.

Despite the initial enthusiasm, their experienced the same fear that all entrepreneurs face: fear of failure. In August 2007, after graduating, they noticed that Georgetown didn’t have any healthy eating options. They decided to launch Sweetgreen, and students loved it. Their true test came during their first winter break when most of the student body is away.

Their parents taught them to work hard and never quit. With that being said, working hard can lead to other problems down the road. Because of their dedication to the company, they didn’t build a team to help them soon enough.

They eventually became overworked and struggled to let anyone else help them. They’d become so accustomed to doing all the work themselves that it was hard for them to let go and trust that other people can do the job as well.

Read more: Nathaniel Ru | LinkedIn and  Sweetgreen | Wikipedia