When Bob Reina first got the idea to start a business that would allow users to send videos via email easily, he had no way of knowing that it would grow into a global multimillion dollar enterprise. Reina’s innovation led to the establishment of video marketing company Talk Fusion in 2007. The firm began operations with a bang, launching Video Email, its flagship product. This eventually developed into the first integrated video marketing solution in the world.
Bob Reina currently serves as Talk Fusion’s Chief Executive Officer. He has been able to lead the company to international success through am an intriguing mix of visionary innovation, dynamic leadership, and a passion for helping others. Further, he was able to channel his over 25 years’ of direct marketing experience into promoting his innovation. In fact, this direct selling model now forms the core of Talk Fusion overarching marketing approach.
Recently, Reina brought this experience to HuffPost, which rebranded from Huffington Post in the past few weeks. He was among the first to have articles posted on the changing news platform. His articles were titled “Promoting with Purpose: How to Understand Your Audience,” and “How to Thrive in a Society of Quitters.” These offerings went live on HuffPost in late April, right in the midst of the platform’s night-and-day rebrand.
Lydia Polgreen, HuffPost’s Editor in Chief, explained that this rebranding was done with the aim of telling the stories of the overlooked and disenfranchised minority. This goal resonates with Reina’s lifelong mission as both HuffPost’s contributor and the leader of Talk Fusion. Since mid-2016, he has been a regular contributor on the platform, sharing articles that focus on entrepreneurship, trends in technology, marketing, self-development, and lifestyle.
With his unique background, Reina brings a unique and compelling outlook to the news platform. On the rebrand, he explains that successful brands never stop evolving and integrating new innovations into their systems. This dedication to evolution is shown in HuffPost’s focus in fulfillment and culture. He further stated that the future of their collaboration looked bright, and he was excited to keep sharing content with the news provider’s 200 million subscribers.